Event

Forrester B2B Summit EMEA 2026

B2B Forum EMEA is an event for marketing, product, customer, and revenue leaders. It focuses on AI-driven buyer autonomy and go-to-market models. The forum provides research-backed frameworks and expert guidance for measurable growth.

12 days until it opens.

The essentials

Event details

Dates
28 September 2026 to 29 September 2026
Organiser
Forrester
Expected attendance
406

Agenda themes

Topics covered

  • AI
  • Customer Experience
  • Marketing
  • Sales
  • Customer Success
  • Product
  • B2B
  • Research
  • Future
  • Pricing
  • Business
  • Content

On stage

Speakers

  • Paul FerronVP, Research Director, Forrester
  • George ColonyCEO, Forrester
  • Nicky BriggsVP, Principal Analyst, Forrester
  • Mavis LiewExecutive Partner and Principal Analyst, Forrester
  • Daryl WrightPrincipal Analyst, Forrester
  • Ross GraberVP, Principal Analyst, Forrester
  • Heather Barnett
  • Darren CassidyChief Marketing Officer, Xerox
  • Chris PetersCo-Founder, Moon at Dawn
  • Amy BillsVP, Principal Analyst, Forrester
  • Dawn FerraraVP, Principal Consultant, Forrester
  • Renee IrionPrincipal Analyst, Forrester
  • Katie LinfordVP, Principal Analyst, Forrester
  • Anthony McPartlinVP, Principal Analyst, Forrester
  • Conrad MillsPrincipal Analyst, Forrester
  • Rani SalehiPrincipal Analyst, Forrester
  • Christina SchmittPrincipal Analyst, Forrester
  • Jack AshmanSenior Director, GTM EMEA, Outreach

On the floor

Sponsors and partners

  • Semrush
  • The Drum
  • LeanData
  • Clay

Logistics

Where to stay

Places to stay near the venue.

Stay on it

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Plan this event

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