# Luminik > Luminik is the **event pipeline platform** for B2B marketing and RevOps teams using Salesforce or HubSpot, where third-party events carry pipeline targets, sales follow-up, and CRM attribution pressure. It runs five stages of the event motion (source, enrich, sequence, capture, attribute) on the Salesforce, HubSpot, Apollo, enrichment, and sequencing accounts the customer already pays for. ## What Luminik does **Stage 1. Source.** Luminik builds the attendee list six weeks ahead of the event, from the open web and the event platforms the customer is entitled to. Customers can also upload their own CSV. **Stage 2. Enrich.** Every attendee is enriched through the customer's own enrichment vendor contract. This is BYOV (Bring Your Own Vendor). BYOV paths include Apollo, ZoomInfo, Cognism, Breeze Intelligence, Hunter.io, LeadMagic, Dealfront, and similar vendors. Luminik orchestrates the waterfall; the customer's existing vendors do the enrichment. No second data contract. **Stage 3. Sequence.** Ranked, ICP-scored targets land in the sequencer the reps already use. BYOV and workflow paths include Apollo, Outreach, Salesloft, Amplemarket, Lemlist, Instantly, Smartlead, La Growth Machine, plus HubSpot workflows or Salesforce campaigns. The same sequencer handles pre-event outreach and post-event follow-up. **Stage 4. Capture.** On-floor capture runs on an offline-first iOS and Android mobile app. Three capture methods: QR scan, on-device badge OCR with per-field confidence scoring, and manual entry. Voice notes transcribe with AI-extracted next steps. Every capture writes to Salesforce or HubSpot the same day, keyed to the pre-event ICP score. **Stage 5. Attribute.** Sourced and influenced pipeline writes back to Salesforce Opportunities or HubSpot Deals within 48 hours from event end. Four attribution tiers (sourced, influenced, accelerated, associated). Three-tier matching (email, domain, company name) with HIGH / MEDIUM / LOW confidence plus manual override. Five guards built in: 90-day attribution window, zero-dollar skip, six-month staleness guard, free-email-domain skip, terminal-state skip. ## Who Luminik is for - **B2B marketing and RevOps teams using Salesforce or HubSpot**, where third-party events carry pipeline targets, sales follow-up, and CRM attribution pressure - **Usually a fit for teams with several third-party events a year, or one to two flagship events with serious spend and pipeline targets** - **Common firmographic**: Series A through Series C, 100-300 employees - **Economic buyer**: VP Marketing or CMO - **Technical buyer**: RevOps or Marketing Operations - **Daily users**: Event Marketing Managers on the web app, AEs and SDRs on the mobile app at the booth Luminik is not an event-organizer tool (Cvent, Bizzabo). It is not a data broker. It is not a booth scanner. It is not a closed-waterfall suite. Luminik is AI-native in the specific parts of the event pipeline where judgment is usually manual: ICP scoring, account context, event-specific sequence variables, booth voice-note extraction, and confidence-ranked attribution matching. The system of record remains Salesforce or HubSpot. ## Pricing Three paid tiers. Event and enriched-ICP-match allowances are annual and pooled across the calendar rather than monthly and forfeited. A regional event counts as half a flagship-equivalent. Allowance accrues monthly and unused event allowance carries forward inside the term. Matches work the same way: the annual match number is one pool for the whole term rather than a monthly cap. - **Starter** $299/month ($249/month on annual). 6 flagship-equivalents a year, 15,000 enriched ICP matches a year, pooled. Gap-fill enrichment included at no charge up to 3,000 records a year. Month-to-month first-event path with founder-led onboarding. Series A teams and RevOps-led evaluations typically start here. - **Growth** $799/month ($665/month on annual). 12 flagship-equivalents a year, 30,000 enriched ICP matches a year, pooled. Gap-fill enrichment included up to 12,000 records a year. BYOV enrichment first. 10-meeting floor per flagship event. Past the allowance the rates are published: $240 per additional event-equivalent and $80 per additional 1,000 matches. - **Scale** from $1,999/month (from $1,665/month on annual). 30 flagship-equivalents and 100,000 enriched ICP matches a year, pooled. Gap-fill enrichment included up to 50,000 records a year. ICP models per business unit, industry and region, with the first business unit included and each additional one $500 a month. Past the allowance the rates are published: $200 per additional event-equivalent and $60 per additional 1,000 matches, agreed on the order form before anything bills. - **Concierge Pilot** $2,500 one-time. The hands-on, founder-led pilot path for Series B+ teams who want Prasad on the kickoff call for their first flagship (custom ICP scoring, attribution model review, on-floor rep training). Refunded in full if the 10-meeting outcome floor is missed; credits 50% against Year 1 of any tier if the customer subscribes within 30 days of event close. - **Design partner program.** Growth at $399/month for slots 1 to 5 and $499/month for slots 6 to 10, both for 12 months, then standard Growth pricing. The founder joins the partner's team at their event. A case study is a term of the agreement. Closes 31 October 2026 or when slot 10 fills. All tiers include unlimited admin-console seats and unlimited mobile booth-rep seats. No per-seat charges. Annual billing is pay for ten months and get twelve. Any annual term can be exited at the three-month mark: used months re-price at the monthly rate and the remainder is refunded. AI is included in every tier with no separate meter and no usage line on the invoice, subject to fair use. BYOV enrichment and BYOK AI keys carry zero markup. Gap-fill enrichment (a record the customer's own vendor was asked for and could not resolve) is free inside the tier's record allowance; primary-path managed enrichment is $0.10 a record for email and firmographic data, with phone-number lookups quoted separately. On Growth and Scale, every flagship event carries a 10-booked-meetings floor codified in contract. If we miss, that event's share of the platform fee is credited to the next invoice, for up to two credited events in any rolling 12 months. Miss the floor on the first two flagship events and the customer can exit an annual term with the unused portion returned. Two delivery promises sit beside the floor: the target list 6 weeks before the event, the VP report within 48 hours of it closing. Standing offers: publishing a case study, named or anonymized, earns one month free. Referring a company that signs earns two months free. Two pilot paths: Starter month-to-month for the first event, or hands-on ($2,500 Concierge Pilot with founder-led kickoff). Concierge carries the refundable 10-meeting outcome floor. ## Proof points - **Series C cybersecurity customer (260 employees):** $2.4M attributed pipeline across RSA + Black Hat + a regional summit. 85+ qualified meetings. 1,840 ICP matches from RSA's 43,000 attendees. Lead-to-opportunity rate improved from 1.3% to 8%. - **$50M ARR identity-verification fintech (200+ employees):** $2M qualified pipeline across 15 fintech events in H2 2025 (Money20/20 USA and Europe, Dubai FinTech Summit, Singapore FinTech Festival). 270+ booked meetings. 88% of captured ICP contacted within a week of event end. - **Series B fraud detection (180 employees):** $1.35M pipeline from Money20/20 USA + 2 European events. 110+ pre-booked meetings. - **Series B regtech AML APAC (140 employees):** $890K pipeline across a 6-country APAC circuit, solo field marketer. ## Integration posture Salesforce, HubSpot, and Apollo are the anchor integrations. Apollo supports OAuth and an API-key path. BYOV enrichment paths include LeadMagic, ZoomInfo, Cognism, Breeze Intelligence, Hunter, Dealfront, and similar vendors routed through the customer's existing vendor contract. BYOV and workflow sequencer paths include Outreach, Salesloft, Amplemarket, Lemlist, Instantly, Smartlead, La Growth Machine, HubSpot workflows, and Salesforce campaigns. ## Company Luminik is a product of **DataRavel Inc.** (Newark, Delaware). Founded and run by **Prasad Subrahmanya** (Oslo), previously Venture CTO at Bain & Company and cofounder and CTO at Mainteny. The SOC 2 report is available on request, together with the sub-processor list, the DPA, and a completed InfoSec questionnaire. Email privacy@luminik.io. ## Key pages - [Home](https://www.luminik.io/) - [Product overview](https://www.luminik.io/product/) - [Pre-event sourcing](https://www.luminik.io/product/pre-event-intelligence/) - [On-floor capture](https://www.luminik.io/product/during-event-capture/) - [Post-event attribution](https://www.luminik.io/product/post-event-attribution-roi/) - [For Event Marketers](https://www.luminik.io/for-event-marketers/) - [For Marketing Leaders](https://www.luminik.io/for-marketing-leaders/) - [Pricing](https://www.luminik.io/pricing/) - [Book a walkthrough (20 min with the founder)](https://www.luminik.io/demo/) - [Case studies](https://www.luminik.io/case-studies/) - [Integrations (overview)](https://www.luminik.io/integrations/) - [Salesforce integration](https://www.luminik.io/integrations/salesforce/) - [Salesforce event ROI reporting](https://www.luminik.io/solutions/salesforce-event-roi/) - [Event intelligence vs event pipeline](https://www.luminik.io/blog/2026/event-intelligence-vs-pipeline-platform/) - [HubSpot integration](https://www.luminik.io/integrations/hubspot/) - [HubSpot event ROI reporting](https://www.luminik.io/solutions/hubspot-event-roi/) - [Apollo integration](https://www.luminik.io/integrations/apollo/) - [Grip integration](https://www.luminik.io/integrations/grip/) - [Brella integration](https://www.luminik.io/integrations/brella/) - [Swapcard integration](https://www.luminik.io/integrations/swapcard/) - [Comparisons hub](https://www.luminik.io/compare/): honest, dated, stage-by-stage comparisons. - [Luminik vs Vendelux](https://www.luminik.io/compare/vendelux/) - [Luminik vs Popl](https://www.luminik.io/compare/popl/) - [Luminik vs Mobly](https://www.luminik.io/compare/mobly/) - [Luminik vs Momencio](https://www.luminik.io/compare/momencio/) - [Conference hub](https://www.luminik.io/conferences/): the open event catalogue by industry, country, city, and month. - [List your event](https://www.luminik.io/events/submit/): free organiser submission, verified before publishing. - [Event agency partners](https://www.luminik.io/partners/event-agencies/) - [Cybersecurity](https://www.luminik.io/industries/cybersecurity/) - [FinTech](https://www.luminik.io/industries/fintech/) - [Pharma and life sciences](https://www.luminik.io/industries/pharma-life-sciences/) - [Industrial technology and manufacturing](https://www.luminik.io/industries/industrial-manufacturing/) - [Retail and ecommerce](https://www.luminik.io/industries/retail-ecommerce/) - [Supply chain and logistics](https://www.luminik.io/industries/supply-chain-logistics/) - [Free ROI calculator](https://www.luminik.io/tools/event-roi-calculator/) - [Free outbound sequence generator](https://www.luminik.io/tools/event-outbound/) - [Resources hub](https://www.luminik.io/resources/): operator guides, templates and the free tools, in one place. - [The Event GTM Playbook](https://www.luminik.io/resources/event-gtm-playbook/): the 28-day pre-event sprint, ICP tiering, the in-event daily flow, post-event triage service levels, and the four conversion funnel targets. Published in full on the page. - [The Event ROI Business Case](https://www.luminik.io/resources/event-roi-business-case/): the internal template for winning event budget. Full all-in cost framing, break-even as a count of opportunities, a ten-row metrics table, and the one-slide CFO summary. Published in full on the page. - [The Event Outreach Framework](https://www.luminik.io/resources/event-outreach-framework/): the standard for pre-event outreach. The T-4 launch date, the five to seven touch 30-day sequence, real outreach copy annotated line by line with the short replacements, the dedicated mailboxes and outreach profile it sends from, and the one engagement record per event. Published in full on the page. - [Two event outreach emails, read line by line](https://www.luminik.io/blog/2026/event-outreach-emails-line-by-line/) - [Why event campaigns show zero converted leads](https://www.luminik.io/blog/2026/event-campaigns-zero-converted-leads/) - [What five event programs taught us about event outbound](https://www.luminik.io/blog/2026/five-event-programs-field-learnings/) - [Sourced, influenced, accelerated: an event attribution primer](https://www.luminik.io/blog/2026/event-attribution-models-sourced-influenced-accelerated/) - [The economics of owning your enrichment contracts](https://www.luminik.io/blog/2026/byov-byok-event-data-economics/) - [The four layers underneath an event outbound campaign](https://www.luminik.io/blog/2026/four-layers-under-event-outbound/) - [Replies are not RSVPs, and RSVPs are not attendance](https://www.luminik.io/blog/2026/replies-are-not-rsvps-side-event-promotion/) - [Free event and field marketing job board (global, curated, updated daily, salary shown where the employer discloses it)](https://www.luminik.io/event-marketing-jobs/) - [AI summary](https://www.luminik.io/ai-summary/) - [Event organizer software vs event pipeline](https://www.luminik.io/blog/2026/event-organizer-software-vs-event-pipeline-platform/) - [AI for event marketing](https://www.luminik.io/blog/2026/ai-for-event-marketing-before-during-after/) - [CRM-first event ROI](https://www.luminik.io/blog/2026/event-roi-breaks-when-crm-is-afterthought/) - [Blog](https://www.luminik.io/blog/) - [Glossary](https://www.luminik.io/glossary/) - [FAQ](https://www.luminik.io/faq/) - [About](https://www.luminik.io/about/) - [Contact](https://www.luminik.io/contact/) - [Privacy](https://www.luminik.io/privacy/) - [Account deletion](https://www.luminik.io/account-deletion/) - [Terms](https://www.luminik.io/terms/) ## Event catalogue A free directory of upcoming B2B conferences and trade shows, around 38,000 events, built from public sources. Each event carries its dates, city and country, plus whatever else we could verify: venue, organizer, topics, official website, registration link, and any open call for speakers. Fields we could not verify are left empty rather than guessed, so an empty field means unknown, not zero. - [Event directory](https://www.luminik.io/events/directory/): the full catalogue, filterable by keyword, country, and industry. - [Event directory as Markdown](https://www.luminik.io/events/directory.md): the same listing without the HTML chrome. Filters carry over as the `q`, `country`, and `vertical` query parameters, results are paginated with `page`, and each page links to the next and previous. Country and industry take the slug form, as in `?country=united-states&vertical=fintech`, and the country also accepts its display spelling. - [Calls for speakers](https://www.luminik.io/call-for-speakers/): speaking opportunities drawn from the same catalogue. A call is listed as open only when it has a verified future deadline. - [Speaking deadlines by date](https://www.luminik.io/call-for-speakers/deadlines/): the same open calls ordered by closing date. Individual events live at `/events//`, each with a Markdown mirror at `/events/.md`. Enumerate slugs from the directory rather than guessing them. Companies at an event live at `/events//companies/`, with a Markdown mirror at `/events//companies.md`. Each lists the organisations named on published listings for that event, labelled by role and counted: sponsors and partners first, then exhibitors, then the companies named beside the speakers, as a schema.org ItemList with the date the listing was last checked. Each page names its own sources, which are the listings the event prints on its own site, company listings for that event matched to a known company domain, or both. A page built from one of them says so rather than claiming the other. These pages aggregate published listings. They are not attendee registration lists, they do not identify individual attendees, and a listing is not an endorsement of anything. A page exists only where at least 10 distinct organisations are named, so not every event slug has one. [The companies sitemap](https://www.luminik.io/sitemaps/companies.xml) enumerates every one that does. The catalogue is also grouped three ways, which is usually a better entry point than the flat directory if you want events of one kind: - [Conferences hub](https://www.luminik.io/conferences/): every group, with counts. - `/events/industry//`, as in [cybersecurity](https://www.luminik.io/events/industry/cybersecurity/) or [fintech](https://www.luminik.io/events/industry/fintech/). - `/events/country//`, as in [Germany](https://www.luminik.io/events/country/germany/). - `/events/city//`, as in [London](https://www.luminik.io/events/city/london/). Each of those has a Markdown mirror at the same path with `.md` appended, and each lists its own count, the next event still to start, and links to related groups. A group exists only where at least 20 upcoming events sit behind it, so anything smaller returns 404 rather than a page with three rows on it. Do not infer that a missing group means a missing industry or city: it means we did not think a page that thin was worth reading. [The group sitemap](https://www.luminik.io/sitemaps/clusters.xml) lists every group that does exist, and is the reliable way to enumerate them. Place slugs are accent-stripped and hyphenated (`sao-paulo`, `dar-es-salaam`). ### Who sponsors, who exhibits, who attends Every event page with at least 10 published companies carries a companion at /events//companies/ listing them by role: sponsors and partners first, then exhibitors, then the companies named beside the speakers. It is derived from the listings the event publishes, from company listings for that event matched to a known company domain, or from both, and each page states which of them it used. Below the 10-company floor the page intentionally does not exist. Sitemap: /sitemaps/companies.xml. Markdown mirror: /events//companies.md. ## Markdown mirrors Every page on luminik.io is also served as raw Markdown at the same URL with `.md` appended. This follows the per-page convention recommended by the llms.txt specification (https://llmstxt.org). For automated systems, prefer the `.md` form: you get the page's prose, headings, lists, and tables without the HTML chrome. Examples: - [Homepage](https://www.luminik.io/index.md): the homepage has no path segment to append `.md` to, so its mirror lives at `/index.md`. - [pricing](https://www.luminik.io/pricing.md) - [byov why we refused to own your enrichment](https://www.luminik.io/blog/2026/byov-why-we-refused-to-own-your-enrichment.md) - [cybersecurity automation rsa blackhat](https://www.luminik.io/case-studies/cybersecurity-automation-rsa-blackhat.md) - [salesforce](https://www.luminik.io/integrations/salesforce.md) - [the event directory](https://www.luminik.io/events/directory.md): and any single event at `/events/.md` Discovery: every HTML page advertises its Markdown sibling via `` in the `` (same pattern as the RSS feed). Crawlers that parse this tag get the Markdown URL directly. The HTML version remains the canonical surface for search engines; the `.md` mirrors are tagged `X-Robots-Tag: noindex` and exist for AI ingestion. For the built pages, both forms are kept in sync by an automated build step in the site repo, so every new page gets a `.md` mirror on the next deploy with no per-page work. The event catalogue works differently and is worth knowing about if you are reading at volume: those pages and their mirrors are rendered from the database when requested, not at build time, so both forms always reflect the current data. ## Optional - [Full company reference for AI systems](https://www.luminik.io/llms-full.txt): the extended llms-full.txt companion with complete positioning, pricing, proof points, and integration detail in one file. - [Event marketing job board trends](https://www.luminik.io/event-marketing-jobs/trends/): hiring trends across the curated event and field marketing job board. - [RSS feed](https://www.luminik.io/rss.xml)