Source, capture, and attribute pipeline from third-party events.
Luminik uses AI to score third-party event attendees, prepare event-specific outreach, capture booth context, and write sourced and influenced pipeline back to your CRM.
Trusted by teams proving pipeline from third-party events
From 43,000 registered attendees to 85+ booked meetings
Watch the list narrow: Luminik sources attendees, enriches through your Apollo or ZoomInfo contract, scores against your ICP, sequences the right people, and lands meetings on reps' calendars, all of it before anyone travels.
Source attendees
Pull from event platforms, speaker lists, exhibitor directories
The mobile app your reps open on the floor
Offline-first iOS and Android. QR scan, on-device badge OCR with per-field confidence, voice notes with AI-extracted next steps. Every capture lands in Salesforce or HubSpot the same day, keyed to the pre-event ICP score.
The handoffs your current event tools leave behind
Event tooling splintered across host-side software, attendee intelligence, scan apps, and closed suites. The sponsor-side pipeline disappears in the handoffs.
Built for the host. Sponsor-side teams still need target accounts, rep prep, booth context, and CRM attribution.
The handoff starts when the attendee list has to become meetings, captures, and attributed opportunities.
A scan is a name and a company. Routing it, scoring it, and writing it back still lands on someone's Monday.
Their enrichment fuels their dashboard. Your CRM never gets the attribution record.
Luminik orchestrates all five stages.
- 01source
- 02enrich
- 03sequence
- 04capture
- 05attribute
Through the CRM and vendors you already own.
Every stage runs on AI, and your team drives it from the tools they already use
Marketing leaders are being asked to show where AI is working and what it returned. Events are a good place to answer that, because the output is a pipeline number rather than a productivity anecdote. Every stage here runs on AI, your team can set it up and work it by talking to it, and the whole thing is drivable from the assistant they already have open.
Set up by conversation
Drive it from your own assistant
Judgment at every handoff
Your AI provider, your keys
Keep your CRM, sequencer, and enrichment vendors
Three things every closed event suite asks you to give up (your enrichment vendor, your CRM as source of truth, and the stages between pre-event and post-event) are the three things Luminik keeps.
Attribution lands inside your own Salesforce or HubSpot.
Sourced and influenced pipeline, tied to each event, rep, and account, written back to Salesforce or HubSpot as first-class fields you can export and defend in a QBR. Reps never have to log in to a second dashboard to see attribution.
Bring your own enrichment. Bring your own sequencer.
Apollo, Salesloft, Amplemarket, Lemlist, HubSpot, Salesforce, ZoomInfo. The vendors you already pay for plug in and Luminik orchestrates them. You keep your data contract, your pricing, and your waterfall.
One event pipeline, five stages, no handoff loss.
Source the attendee list, enrich it, push it to your sequencer, capture the room on mobile, attribute the pipeline. No CSV exports between vendors. No data dropped in the handoff.
What the event produced, on the Opportunity record
Sourced and influenced pipeline, tied to each account, rep, and event, pulled from your own Salesforce and exportable for the QBR. It answers the question finance asks about a six-figure event line.
Pipeline attribution
Proof from real events, written back to the CRM
Two customer programs. Both ran the full pipeline. Both reported attribution inside their own Salesforce within 48 hours from event end.
RSA Conference + Black Hat
- Pipeline sourced
- $2.4M
- Qualified meetings
- 85+
- Opportunities in CRM
- 22
- Pipeline vs. event spend
- 13x
Money20/20 + Fintech circuit
- Pipeline sourced
- $2.0M
- Qualified meetings
- 270+
- Opportunities in CRM
- 25
- Events covered
- 15 in 6 months
Why teams leave their current event tools
What you're paying for today
Maybe an SDR building the target list the week before the event, a scan app rented for the stand, and a reconciliation spreadsheet afterwards. Maybe three subscriptions that each own one step. Either way the pipeline leaks in the handoffs and nobody owns the attribution number.
What you get with Luminik
One event pipeline: attendee list sourced 6 weeks out, enriched through the vendors you already pay for, sequenced in the Apollo, Salesloft, Amplemarket, HubSpot, or Salesforce seats you already run, captured offline on the floor, then written back to Salesforce as sourced and influenced pipeline.
And if it doesn't work
The event pipeline is the mechanism, and it carries an outcome floor. On Growth and Scale, every flagship event has a 10 booked meetings floor; if we miss, the platform fee for that month is credited. For the first event, the optional $2,500 Concierge Pilot is fully refunded if the floor is missed and credits 100% against Year 1 if you subscribe. Terms in writing, no multi-year lock-in.
See attribution on your next flagship event.
20 minutes. You pick the event. We walk the sourcing, enrichment, and writeback live on an event you have already paid for.
Growth + Scale tiers carry a 10-meeting floor per flagship event. Details on pricing.