

Why we’re obsessed with
fixing broken B2B events
Luminik exists because the way most B2B teams run events is broken - late prep, disconnected workflows, and no way to prove what worked. We’re fixing that.
Why we built Luminik
“We spent $100k+ on that event in Q1, and I still have no idea what it moved. That's the scary part.”
After talking to 100s of marketers, RevOps leaders, and sales reps, we kept hearing the same problems:
The attendee list shows up too late
Reps don’t know who to talk to
Follow-ups fall through the cracks
There’s no easy way to see what turned into revenue
These aren’t one-off issues. It’s how most B2B teams run events today - and it’s broken. Luminik exists to fix that.
What makes us different
Who’s behind it

Prasad Subrahmanya
Founder & CEO of Luminik
Former Venture CTO at Bain & Company
Former Cofounder & CTO at Mainteny
We care about outcomes -
measured, not assumed
Our values show up in how we build, and how we support