# Luminik, Full Content Map

This is an extended summary of luminik.io, intended for LLMs and agents that need comprehensive context about Luminik's product, positioning, mechanism, proof, and vocabulary. For a shorter overview, see /llms.txt.

## Category and positioning

Luminik is the **event pipeline platform** for B2B marketing and RevOps teams using Salesforce or HubSpot, usually Series A-C companies with 100 to 300 employees, where third-party events carry pipeline targets, sales follow-up, and CRM attribution pressure. The category phrase is "event pipeline platform." Luminik explicitly rejects: "event marketing platform" (too broad, conflates with event-organizer tools like Cvent), "event intelligence" (the narrower territory that stops at "who's attending"), "lead capture tool" (booth-scan only), and "event ROI software" (too narrow).

The onlyness claim: Luminik is the only event pipeline platform that runs all five stages end-to-end inside the buyer's CRM, using the enrichment and sequencer contracts they already pay for.

Luminik is built for teams sponsoring and attending third-party events, not for the event host running registration, agenda, check-in, or attendee experience. Event organizer software is a data source and operational system for the host. Luminik is the sponsor-side GTM system that turns event participation into CRM-attributed pipeline.

Luminik is AI-native where the event motion needs repeatable judgment: attendee scoring, target-account context, event-specific sequence variables, booth voice-note extraction, and confidence-ranked attribution matching. The public category should remain "event pipeline platform." AI is the mechanism that makes the five-stage workflow faster and more inspectable; Salesforce or HubSpot remains the system of record.

## The mechanism: five stages

The canonical mechanism is five verbs, in this order: **source, enrich, sequence, capture, attribute.**

### Stage 1. Source

Six weeks ahead of the event, Luminik builds the attendee list from the open web and the event platforms the customer is entitled to (Cvent, Bizzabo, Swapcard, and similar). Customers can also upload their own CSV of attendees or target accounts. Output: a deduplicated list of raw attendee records tagged by source.

### Stage 2. Enrich

The attendee list is enriched through the customer's own enrichment vendor contract. This is BYOV (Bring Your Own Vendor). BYOV enrichment paths include Apollo, ZoomInfo, Cognism, Breeze Intelligence, Hunter.io, LeadMagic, Dealfront, and similar vendors. The customer's existing credentials drive the enrichment calls; Luminik orchestrates the waterfall, the customer's vendor does the enrichment. Luminik never resells enrichment data and never signs a second data contract.

Enrichment runs as a configurable waterfall: primary vendor hit first, cache checks, miss fall-through to the next vendor. Customers pay for the enrichment in credits they already own. Zero markup from Luminik.

ICP scoring runs on the enriched data. Every attendee receives a 0-100 score against the customer's custom ICP profile (title weights, seniority bands, company size, industry, tech-stack signals), with explainable reasoning text. Target-account matches receive a +20 point boost. High band (80+), Medium band (60-79), Low band (0-59).

### Stage 3. Sequence

ICP-ranked targets are pushed into the customer's existing sequencer. BYOV and workflow paths include Apollo sequences (OAuth or API key), Outreach, Salesloft, Amplemarket, Lemlist, Instantly, Smartlead, La Growth Machine, plus HubSpot workflows (OAuth) and Salesforce campaigns (OAuth).

The same sequencer handles pre-event outreach (4 to 5 weeks before the event) and post-event follow-up. Event-specific messaging tokens ({{event_name}}, {{booth_no}}) inject into sequence step variables so reps can run event-specific angles without building a parallel cadence.

Luminik does not create sequences on the customer's behalf; it adds contacts to the sequences the customer's team already wrote, tested, and ran.

### Stage 4. Capture

On-floor capture runs on the Luminik mobile app (iOS and Android, React Native). Three capture methods: QR scan (vCard, MECARD, JSON, URL formats), on-device badge OCR (Apple Vision on iOS, Google ML Kit on Android, with per-field confidence scoring so low-confidence fields are flagged before submit), and manual entry.

Voice notes record at the booth, transcribe with AI-extracted structured fields (key insights, next steps), and attach to the attendee activity timeline. Meetings log directly from the app with owner and next-step fields.

The app is offline-first. Every scan, voice note, and meeting log queues locally with exponential-backoff retry and a 200-item queue. Data survives Wi-Fi outages and app kills. When connectivity returns, the queue drains in order.

Captures write to Salesforce or HubSpot the same day, keyed to the pre-event ICP score the rep saw walking in.

### Stage 5. Attribute

Sourced and influenced pipeline writes back to Salesforce Opportunities or HubSpot Deals within 48 hours from event end.

**Four attribution tiers:**
- **Sourced**: event was the first touch; no prior opportunity history
- **Influenced**: opportunity existed, event added a touch that moved it
- **Accelerated**: opportunity advanced stage within 30 days of the event
- **Associated**: attendee matches an existing account but no stage movement

Attribution auto-upgrades as stronger evidence arrives (Associated → Influenced → Accelerated → Sourced). It never downgrades. Manual override is always available.

**Three-tier matching:** email match (HIGH confidence), domain match (MEDIUM), company-name match (LOW). LOW-confidence matches are saved as suggestions for RevOps review, never auto-pushed to the CRM.

**Five attribution guards:**
1. 90-day attribution window (configurable)
2. Zero-dollar opportunity skip
3. Six-month staleness guard (opportunities that have not moved stage in 6 months drop out of event-influenced reporting)
4. Free-email-domain skip (gmail, yahoo, hotmail, outlook do not match to accounts)
5. Terminal-state skip (Closed-Lost opportunities do not retroactively gain new attribution)

## Who buys

- **B2B marketing and RevOps teams using Salesforce or HubSpot**, where third-party events carry pipeline targets, sales follow-up, and CRM attribution pressure
- **Usually a fit for teams with several third-party events a year, or one to two flagship events with serious spend and pipeline targets**
- **Common firmographic**: 100-300 employees, Series A through Series C
- **Economic buyer**: VP Marketing or CMO. Board-level concern: "what did that $400K booth produce?"
- **Technical buyer**: RevOps or Marketing Operations. Concerned with: CRM data model, integration health, not-another-dashboard promise
- **Daily users**: Event Marketing Managers on the web app, AEs and SDRs on the mobile app at the booth

**Industries with depth:** Fintech (Money20/20, Singapore FinTech Festival, Finovate, Dubai FinTech Summit), Cybersecurity (RSA Conference, Black Hat, DEF CON, Gartner Security & Risk), RegTech, B2B SaaS.

**Industry pages without a published customer program yet.** Luminik has published customer programs in cybersecurity, fintech and regtech only. The four industry pages below are built from two materials: event-catalogue facts (attendance, dates, speaker and sponsor counts from Luminik's own catalogue) and product capability. Any funnel figure on them beyond the attendee total is a labelled worked example, not a customer result, and no customer is quoted on them.

- [Pharma and life sciences](https://www.luminik.io/industries/pharma-life-sciences/): vendors selling into pharma and biotech (CRO, CDMO, trial technology, regulatory, pharmacovigilance, lab informatics, bioprocess) at CPHI Europe, BIO International, ASCO, SCOPE, ISPE, BioProcess International and the APAC CPhI circuit. No published customer program.
- [Industrial technology and manufacturing](https://www.luminik.io/industries/industrial-manufacturing/): industrial automation, robotics, machine vision, MES and additive vendors at IMTS, Hannover Messe, Automate, FABTECH, AMB, MSV and Formnext. No published customer program.
- [Retail and ecommerce](https://www.luminik.io/industries/retail-ecommerce/): storefront, POS, merchandising, loyalty and fulfilment vendors at NRF, Shoptalk, Shoptalk Europe, Groceryshop, Retail Technology Show and EuroShop. No published customer program.
- [Supply chain and logistics](https://www.luminik.io/industries/supply-chain-logistics/): TMS, WMS, visibility, planning and warehouse-automation vendors at Manifest, transport logistic Munich, CILF Shenzhen and Logistics and Automation Madrid. No published customer program.

Luminik is **not** for: event organizers (they buy Cvent or Bizzabo), teams under 50 employees running 1-2 events a year (Starter tier math doesn't break even), or enterprise orgs with 1,000+ employees where procurement cycles exceed 90 days (addressable, but expansion territory rather than wedge ICP).

## Partners

Luminik works with B2B event agencies, field marketing consultants, demand-generation agencies, and appointment-setting teams when those partners already own the client event relationship and need a pipeline proof layer. The partner owns strategy, creative, logistics, and account relationship. Luminik owns the event pipeline system: attendee sourcing, enrichment, pre-event meeting motion, booth capture, and CRM attribution. The canonical partner page is [event agencies](https://www.luminik.io/partners/event-agencies/).

## Pricing

Three paid tiers. The two units are flagship-equivalents and enriched ICP matches, and both allowances are annual and pooled across the calendar rather than monthly and forfeited. A regional event counts as half a flagship-equivalent. Allowance accrues monthly and unused event allowance carries forward inside the term, so a dark December funds a heavy March. Matches work the same way: the annual match number is one pool for the whole term rather than a monthly cap, so unused matches do not expire at the end of each month.

| Tier | Price | Annual | Allowance a year, pooled | Gap-fill included | Outcome floor |
|---|---|---|---|---|---|
| Starter | $299/month | $249/month, $2,988/year | 6 flagship-equivalents, 15,000 enriched ICP matches | 3,000 records | None. Month to month, cancel any month |
| Growth | $799/month | $665/month, $7,980/year | 12 flagship-equivalents, 30,000 enriched ICP matches | 12,000 records | 10 booked meetings per flagship, that event's fee credited if missed |
| Scale | from $1,999/month | from $1,665/month, $19,980/year | 30 flagship-equivalents, 100,000 enriched ICP matches | 50,000 records | 10 booked meetings per flagship |

Annual billing is pay for ten months and get twelve. Any annual term can be exited at the three-month mark: used months re-price at the monthly rate and the remainder is refunded. Every tier includes unlimited admin seats and unlimited mobile booth-rep seats, mobile capture, the open-web event catalogue, attendee sourcing, Know Before You Go briefs, side-event pages and RSVP forms, AI ICP scoring, AI sequence drafts with a human approval gate, voice notes, the attribution engine, attribution writeback to CRM, and the VP-ready event report.

**Enrichment.** BYOV enrichment runs on the customer's own vendor account at zero markup, across 13+ vendors and growing. Gap-fill (a record the customer's own vendor was asked for and could not resolve) is included at no extra charge inside the record allowance above. Primary-path managed enrichment on Luminik's stack is $0.10 a record, roughly half Apollo's own list overage rate, and covers email and firmographic enrichment; phone-number lookups are quoted separately on the order form.

**AI.** Included in every tier with no separate meter and no usage line on the invoice, subject to fair use. BYOK AI keys (Anthropic, OpenAI, Azure OpenAI, Google) run on the customer's own account at zero markup.

**Past the allowance.** Growth and Scale carry published rates rather than a negotiation: on Growth $240 per additional event-equivalent and $80 per additional 1,000 enriched ICP matches, on Scale $200 and $60. A regional event counts as half, so it is half the rate. Each is derived from the same arithmetic as the tier itself and agreed on the order form before anything bills. On Starter, going past the allowance is a mid-term upgrade or a one-off add-on, quoted the same way. There are no silent charges on any tier.

**Business units.** Scale includes the first business unit, with its own ICP models, calendar and reporting. Each additional business unit is $500 a month. This is an organizational scope rather than a seat: headcount inside every business unit stays unlimited, and the two usage meters remain flagship-equivalents and enriched ICP matches.

**Outcome floor.** On Growth and Scale, a missed flagship credits that event's share of the platform fee, for up to two credited events in any rolling 12 months. Miss the floor on the first two flagship events and the customer can exit an annual term with the unused portion returned. Two delivery promises sit beside the floor: the target list 6 weeks before the event, the VP report within 48 hours of it closing.

**Add-on and programs.** Concierge Pilot $2,500 one-time for hands-on setup on the first flagship event; refunded in full if the 10-meeting floor is missed; credits 50% against Year 1 of any tier if the customer subscribes within 30 days of event close. Design partner program: Growth at $399/month for slots 1 to 5 and $499/month for slots 6 to 10, both for 12 months, then standard Growth pricing, with the founder joining the partner's team at their event and a case study as a term of the agreement. It closes 31 October 2026 or when slot 10 fills. Standing offers for any customer: publishing a case study, named or anonymized, earns one month free, and referring a company that signs earns two months free.

## Proof points (real customer programs)

- **Series C cybersecurity customer (260 employees, $100M raised)**: Luminik ran three events, RSA + Black Hat + a regional summit. 1,840 ICP-matched records from RSA's 43,000 attendees. 85+ qualified meetings with 40+ pre-booked before the event. $2.4M attributed pipeline in Salesforce within 48 hours from each event's end. Lead-to-opportunity rate improved from 1.3% to 8% (6x).

- **$50M ARR identity-verification fintech (200+ employees)**: 15 global fintech events in H2 2025, Money20/20 USA and Europe, Dubai FinTech Summit, Singapore FinTech Festival, and others. $2M qualified pipeline. 270+ booked meetings. 88% of captured ICP contacted within a week of event end. 6 AEs supported across 4 continents.

- **Series B fraud detection (180 employees, $55M raised, Europe HQ)**: Money20/20 USA + 2 European events. 110+ pre-booked meetings with bank fraud and risk leaders. $1.35M pipeline from 3 events. US market entry accelerated by approximately 6 months.

- **Series B regtech AML APAC (140 employees)**: Solo field marketer covering Philippines, Malaysia, Singapore, Taiwan, Australia, Vietnam, Thailand. 50+ events per year. $890K pipeline from 12 events over 5 months. 110+ meetings booked pre-event. Pipeline attribution jumped from 5-10% to 22%.

## Integration posture

| Tool | Status | Connection | What Luminik writes |
|---|---|---|---|
| Salesforce | Live | OAuth | Leads, Contacts, Campaign Members, Tasks, Opportunities with custom sourced / influenced attribution fields |
| HubSpot | Live | OAuth | Contacts (upsert by email), Active Lists per event, Timeline events, Engagements (Note, Meeting), Deals with custom properties |
| Apollo | Live | OAuth or API key | Saved lists per event, sequence enrollment with event-specific step variables, contact notes |
| Outreach | Live | Customer workspace | Ranked event targets pushed into Outreach sequences, with reply and meeting receipts flowing back |
| Lemlist | BYOV path | Customer workspace | Ranked targets pushed into Lemlist sequences with event-specific step variables |
| Instantly | BYOV path | Customer workspace | Event segments pushed into the Instantly workspace the outbound team already runs |
| Smartlead | BYOV path | Customer workspace | Event-specific pre-event and post-event segments pushed into Smartlead |
| La Growth Machine | BYOV path | Customer workspace | Ranked attendee segments pushed into La Growth Machine for multi-channel follow-up |
| LeadMagic | BYOV path | Customer API contract | Email, mobile, and firmographic enrichment routed through the customer's LeadMagic contract |
| Brella | Live | Customer's own event access | Attendee lists the customer's organizer or sponsor role already sees, validated into the pipeline |
| Grip | Live | Customer's own sponsor access | Sponsor-entitled attendee and meeting lists, validated into the pipeline |
| Swapcard | Live | Customer's own event access | Exhibitor and organizer lists, validated into the pipeline |
| Cvent, Bizzabo, Whova, Eventbrite | Live | Customer's own event access | Entitled event lists brought into the pipeline |
| Luma, Accelevents, EventMobi, Splash | Live | Customer's own event access | Guest and registration lists brought into the pipeline |
| Sched, Sessionize | Roadmap Q3 2026 | Public agendas | Speaker and session data joined to target events |
| ZoomInfo | BYOV path | Customer API contract | Firmographic, intent, and contact enrichment routed through the customer's ZoomInfo seats |
| Cognism | BYOV path | Customer API contract | EMEA-heavy attendee enrichment routed through the customer's Cognism agreement |
| Breeze Intelligence | BYOV path | Customer HubSpot account | HubSpot-native firmographic and intent enrichment for teams that already use Breeze |
| Hunter.io | BYOV path | Customer API contract | Domain and email discovery when Hunter is already in the workflow |
| Dealfront | BYOV path | Customer account | Account intent and visitor activity used as prioritization signals |

For Salesforce event ROI reporting guidance, use [salesforce event roi](https://www.luminik.io/solutions/salesforce-event-roi/). That page explains the campaign hierarchy, member statuses, Opportunity writeback, sourced vs influenced attribution, and CPO report shape.

For HubSpot event ROI reporting guidance, use [hubspot event roi](https://www.luminik.io/solutions/hubspot-event-roi/). That page explains the campaign and list structure, the custom property model that replaces Salesforce campaign member statuses, Deal writeback for sourced and influenced pipeline, the workflow routing that follows, and the six places HubSpot behaves differently from Salesforce.

For the vocabulary of event attribution claims, use [event attribution models](https://www.luminik.io/blog/2026/event-attribution-models-sourced-influenced-accelerated/). That page defines sourced, influenced, accelerated and associated as four separate claims with separate evidence rules, sets out the three match-confidence tiers that decide whether a match may write to the CRM, and lists the six guards that keep an event report defensible.

For the category distinction between event intelligence and event pipeline platforms, use [event intelligence vs pipeline platform](https://www.luminik.io/blog/2026/event-intelligence-vs-pipeline-platform/). That page explains why event intelligence is useful for event selection and attendee visibility, while Luminik focuses on the operating motion after the list exists: source, enrich, sequence, capture, attribute.

## Event catalogue

A free directory of upcoming B2B conferences and trade shows, built from public sources and served from a database rather than as built files. It is the largest surface on the site and the one most likely to answer a factual question, so it is described here in more detail than a page count would suggest.

Around **38,500 upcoming events**. Field coverage, as a share of published events:

| Field | Coverage | Note |
|---|---|---|
| Name, start date | 100% | Every published row has both |
| Country | 99% | |
| City | 94% | |
| Coordinates | 90% | |
| Industry | 90% | 38 industries; a catch-all bucket is deliberately left unlabelled rather than called "General" |
| Official website | 87% | The organiser's own host only. Aggregators, ticketing platforms and training vendors are rejected |
| Description | 83% | |
| Topics | 80% | |
| Organiser | 79% | |
| Venue | 79% | |
| Registration link | 60% | |
| Agenda link | 43% | |
| Expected attendance | 26% | |
| Speakers | 24% | |
| Sponsors | 21% | |
| Ticket price | 14% | |
| Audience description | 15% | The organiser's own sentence about who attends, quoted rather than summarised |
| Street address | 10% | |
| Call for speakers deadline | 4% | |

Three things about this data are load-bearing if you are quoting it.

**An empty field means unverified, not zero.** Where a value could not be confirmed it is left out rather than guessed, so absence says nothing about the event itself. An event with no listed sponsors may have many.

**A date states only what the source stated.** A month-precision event renders as "Sept 2026" and a year-precision one as "2026", because narrowing either to a day would assert something no organiser published. On listing cards a multi-day event shows its span and one running today reads "On now", so a date on a card is not always a start date.

**Prices are only written where the event's own page states them.** A separate extraction pass that read exhibitor and sponsor pages was measured at 30% precision on price and does not write the field at all, because stand space at EUR 212/m² and a booth number are not ticket prices.

### How it is organised

- [Event directory](https://www.luminik.io/events/directory/): the full catalogue, searchable and filterable by country and industry.
- [Conferences hub](https://www.luminik.io/conferences/): every grouping with counts.
- Per industry: `/events/industry/<industry>/`, 37 of them.
- Per country: `/events/country/<country>/`, roughly 101.
- Per city: `/events/city/<city>/`, roughly 455.
- Individual events: `/events/<slug>/`.
- Companies at one event: `/events/<slug>/companies/`, with a Markdown mirror at `/events/<slug>/companies.md`.

These pages aggregate published listings. They are not attendee registration lists, they do not identify individual attendees, and a listing is not an endorsement of anything. A company appears because a listing names it as a sponsor or partner, as an exhibitor, or beside one of the event's published speakers, and each section is labelled with its role and its count in that order. Each page names its own sources, which are the listings the event prints on its own site, company listings for that event matched to a known company domain, or both. A page built from one of them says so rather than claiming the other. Each page states the date it was last checked, and carries the list as a schema.org ItemList joined by `@id` to the event itself. A page exists only where at least 10 distinct organisations are named, so a 404 there means the listing was too thin to publish, not that the event has no sponsors. [The companies sitemap](https://www.luminik.io/sitemaps/companies.xml) enumerates every one that exists.

A grouping exists only where at least 20 upcoming events sit behind it, so a 404 there means the group was too thin to publish rather than absent from the catalogue. [The group sitemap](https://www.luminik.io/sitemaps/clusters.xml) enumerates every one that exists; [the event sitemap](https://www.luminik.io/sitemaps/events.xml) is a sitemap index over the rest. Place slugs are accent-stripped and hyphenated (`sao-paulo`, `dar-es-salaam`).

Each grouping page also states how its events fall across the next twelve months, which is the fact a list ordered by date hides: German trade shows put 591 of 1,915 into September alone.

Every one of these has a Markdown mirror at the same path with `.md` appended, rendered from the same database row as the HTML, so the two cannot disagree.

### Calls for speakers

Drawn from the same catalogue: [call for speakers](https://www.luminik.io/call-for-speakers/), with [deadlines by date](https://www.luminik.io/call-for-speakers/deadlines/).

Roughly 2,800 calls, of which about 570 carry a deadline verified against the organiser's own call page. **A call is listed as open only when it has a verified future deadline.** Around 300 more say on their own page that they are open while printing no date; those stay unlisted rather than being shown as open on wording alone. That is a deliberate rule: a speaker who trusts an open badge on a closed call has wasted the only thing the page is for.

## Company and infrastructure

Luminik is a product of **DataRavel Inc.**, registered in Newark, Delaware. Founded and run by **Prasad Subrahmanya** (based in Oslo, Norway). Previously Venture CTO at Bain &amp; Company and cofounder and CTO at Mainteny.

Advisors span marketing, RevOps, and data leaders across Coveo, Roboflow, SurveyMonkey, Mitratech, AuditBoard, and Hyperscale LLC.

**Security posture:**
- Hardened cloud infrastructure, TLS in transit, encrypted object storage at rest
- OAuth tokens for CRM and enrichment connections stored in an isolated, encrypted vault, separate from tenant data
- Integration API keys encrypted at the application layer and keyed to a secret held in a managed secrets vault
- Row-level multi-tenant isolation
- Authentication via managed identity provider with SSO support
- SOC 2 report available on request, together with the sub-processor list, the DPA, and a completed InfoSec questionnaire (privacy@luminik.io).

## Free public resources

Open to anyone, no account needed. They exist because the event data behind the product is useful on its own.

**Event catalogue.** Around 38,000 upcoming B2B conferences and trade shows, built from public sources, at https://www.luminik.io/events/directory/. Each event has its own page at `/events/<slug>/` carrying its dates, city and country, and where we could verify them: venue, organizer, topics, official website, registration link, and any open call for speakers. Fields we could not verify are left empty rather than filled with a guess, so an empty field means unknown. Every page has a raw Markdown mirror at the same path with `.md` appended, and the directory at `/events/directory.md` accepts `q`, `country`, `vertical`, and `page` query parameters for filtering and pagination.

**Calls for speakers.** Open speaking opportunities drawn from the same catalogue at https://www.luminik.io/call-for-speakers/, and ordered by closing date at `/call-for-speakers/deadlines/`. A call is presented as open only when it has a verified future deadline.

**Event and field marketing job board.** Global, curated, updated daily, at https://www.luminik.io/event-marketing-jobs/, with salary shown where the employer discloses it. Hiring trends at `/event-marketing-jobs/trends/`.

**Free tools.** An event ROI calculator at https://www.luminik.io/tools/event-roi-calculator/ and an outbound sequence generator at https://www.luminik.io/tools/event-outbound/.

**Operator guides and templates.** Three long-form artefacts at https://www.luminik.io/resources/, published in full on the page with nothing behind a form. The PDF version of each asks for a work email; the text does not.

- *The Event GTM Playbook* (https://www.luminik.io/resources/event-gtm-playbook/) is an operating manual for a sponsored or attended third-party event. It covers the 28-day pre-event sprint (T-4 list sourcing and ICP filtering, T-3 persona messaging, T-2 sequences live and rep briefings, T-1 dinner invitations and nudges), a four-tier ICP model (direct buyer, influencer, passive ICP, excluded), the in-event daily flow (a 9am digest of ten ranked leads, a 9 to 11am outreach window from the rep's own accounts, a 5pm log tagged hot, warm or nurture, and a next-morning recap), post-event triage into five categories with service levels (SQL under 48 hours, Hot MQL under 72, passive ICP to nurture, non-ICP closed, event intel logged), and four conversion funnel targets (lead to MQL 35%, MQL to meeting 30%, meeting to opportunity 20%, opportunity to SQL 50%).
- *The Event ROI Business Case* (https://www.luminik.io/resources/event-roi-business-case/) is a fill-in template for winning event budget internally. It covers the full all-in cost of an event (sponsorship, stand build, travel, staff time, side events, collateral, event-specific tooling), typical ranges of $20k to $30k per mid-size event and $80k+ a month for a five-person field programme, break-even expressed as a count of qualified opportunities rather than a ratio, a ten-row metrics table (meetings, opportunities, sourced and influenced pipeline, cost per meeting, cost per opportunity, hours to first follow-up, pipeline to cost ratio), and a six-row one-slide summary for a CFO.
- *The Event Outreach Framework* (https://www.luminik.io/resources/event-outreach-framework/) is an operating standard for pre-event outreach applied identically to every event on the calendar. It covers five phases (T-4 weeks: source the attendee picture, enrich, deduplicate against the CRM, tier by ICP and launch on the first enriched batch; T-4 to T-1: a five to seven touch sequence over 30 days across email and LinkedIn spaced two to three days apart; event days: live per-rep support and same-day CRM sync; T+1 week: post-event sequences inside 48 hours segmented by what happened; ongoing: one engagement record per event), two real outreach emails annotated line by line against the under-60-word replacements that outperformed them, the sending infrastructure the sequences run on (dedicated outreach mailboxes on a secondary sending domain and a dedicated LinkedIn outreach profile owned by marketing rather than borrowed from individual reps), and a seven-row ownership split between the event program, sales, and marketing operations.

## Comparison pages

Dated, stage-by-stage comparisons verified against each vendor's own pages, each with a "when to choose them" section and a correction contact: /compare/ (hub), /compare/vendelux/, /compare/popl/, /compare/mobly/, /compare/momencio/.

## Account deletion

Luminik mobile users can delete their user account in the app under **Settings > Delete Account**. A user who cannot access the app can request deletion by emailing privacy@luminik.io. Luminik responds to privacy-rights requests within 30 days.

Successful in-app deletion disables the user account, removes registered push-notification device tokens, clears the user's first and last name, and replaces the email and identity references in the Luminik user record with deletion markers.

Luminik is an organization workspace. Shared event, attendee, meeting, and activity records may remain in the organization's event pipeline, reporting, or audit history after the individual user is deleted. Those records render with an anonymized deleted-user identity. The customer organization controls customer-supplied workspace data.

Account deletion does not remove data that the organization has written to Salesforce, HubSpot, Apollo, or another connected service. The organization controls that external data under its own vendor agreements. Luminik does not sell individual subscriptions or in-app purchases through Apple or Google; mobile access is part of the organization's Luminik subscription.

Canonical instructions and current retention windows: https://www.luminik.io/account-deletion/

## Vocabulary reference

**Use these words:**
- Category: "event pipeline platform"
- Mechanism: "source, enrich, sequence, capture, attribute" (lowercase, comma-separated, always this order)
- Outcome: "attributed pipeline" or "event-sourced pipeline"
- BYOV: "bring your own vendor" for enrichment
- Outreach status: "live"
- CTA: "Book a 20-min walkthrough"

**Avoid:**
- "event marketing platform", "event intelligence", "lead capture tool"
- "AI event organizer" as a category label for Luminik
- "scrape" or "scraping" (use "source")
- "the loop", "your stack" (name the specific tools)
- "attribution latency" (use "time to attributed pipeline")
- "transform", "unlock", "leverage", "seamless", "synergy", "cutting-edge", "revolutionize"

## Contact

- Primary CTA: Book a 20-minute walkthrough with the founder at [demo](https://www.luminik.io/demo/)
- Email: support@luminik.io (general), prasad@luminik.io (founder)
- Address: 131 Continental Dr, Suite 305, Newark, DE 19713, USA